ABOUT US

                               

Hi, I am Nirmala,

      Vini’s Ethnic is born from my love for sarees, a passion that started in childhood. In 6th grade during NSS camp for the drama I draped a saree on my own, just by observing my mother's daily drape. From that moment, my love for sarees only grew stronger. In college, I often helped friends with their sarees for draping. Over the years my friend and relatives often complimented my saree collection, which made me realize how much I truly cherished Sarees.

After college, I worked as a software engineer for two years after marriage I left my job because my husband works in PWD and I wasn't able to continue companies in metro cities. 

Life took a difficult turn when my father faced financial problems, and I found myself unable to support him the way I wanted to. That’s when I knew I had to do something—not just for my family, but also for myself. Though I was part of the family business, I felt something was missing. I wanted to build something of my own, something that truly inspired me.

That’s how Vini’s Ethnic was born—a dream shaped by love, resilience, and the people who mean the most to me. Every saree here is handpicked with care, ensuring elegance, quality, and a touch of tradition. I invite you to explore our collection and find a saree that speaks to you.

      Our Vision is to establish Vini’s Ethnic as a trusted and admired brand for curated sarees that blend India’s rich textile heritage with modern elegance, offering women timeless style, quality craftsmanship, and a sense of pride in every drape.

      Our mission is to handpick and deliver exquisite sarees that reflect the beauty of tradition and the spirit of modern Indian women. We are committed to quality, authenticity, and personal touch—empowering women to express their elegance with confidence, while supporting artisans and preserving cultural heritage.

      We strive to focus on TREND, QUALITY, VALUE FOR MONEY. These 3 pillars help us to navigate trends fast, get quality products trending at true value for money.

Thank you for taking time to read up on our journey, and we are glad you are a part of our beautiful journey!